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Keywords – An Integral Part of Content

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  Keywords are like the soul to your content. Suitable keywords can breathe life into your content by making it visible easily. When you use the right set of keywords, you can expect your content to rank well in search engine results as well as garner quality engagement from your audience. Right keywords attract quality traffic. When you use a specific set of keywords for your content, search engines like Google and Bing cross-check them and match them with what your target audience is typing on the search bar. Content that has proper keywords are displayed at the top of the SERPs. Thus, effective usage of keywords can help you gain greater visibility for your work and also create a huge audience base.   How to find the apt keywords for your content? ·         Think about the search intent of your audience. ·         Plan and evaluate your buyer’s journey. ·         Research well about the level of competition. ·         Chart out the right content format for your set o
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Content writing-Is it even a valid career option?

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  “Oh! So, you are a content writer. What do you actually do to earn a living?” “Writing and stuff is okay. But you need to do something real in life, son." “That’s just some time-pass work that you are indulging in. You need to move on and get a job first.” These are some of the comments that a professional content writer gets to listen to from neighbours, relatives, even family members on a regular basis. No matter how good he or she is doing in life, it becomes next to impossible to convince a nosy neighbour that if done right, content writing can fetch you as much as six or seven figure income every month. Well, that is something that even a corporate employee strives hard to achieve. Thus, content writing is indeed a cool and beneficial career option.   Content writing – A mainstream career option highly in demand Everyday people consume tons of content on social media platforms, shopping portals, business websites, magazines and journals. Just pause for a minute
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