Keywords – An Integral Part of Content

 

Keywords are like the soul to your content. Suitable keywords can breathe life into your content by making it visible easily. When you use the right set of keywords, you can expect your content to rank well in search engine results as well as garner quality engagement from your audience.

Right keywords attract quality traffic.

When you use a specific set of keywords for your content, search engines like Google and Bing cross-check them and match them with what your target audience is typing on the search bar. Content that has proper keywords are displayed at the top of the SERPs. Thus, effective usage of keywords can help you gain greater visibility for your work and also create a huge audience base.


 

How to find the apt keywords for your content?

·        Think about the search intent of your audience.

·        Plan and evaluate your buyer’s journey.

·        Research well about the level of competition.

·        Chart out the right content format for your set of keywords.

Tips for incorporating the keywords into your content

A professional content writer needs to make sure that the keywords that he or she has selected for the content should be incorporated into the content correctly. Keywords need to be incorporated in the url, meta description, meta title, content body etc. Keywords can be used in social media captions as well. When you use the keywords smartly in all these sections, you will notice a boost in quality traffic, and the visibility will also be enhanced.

Tips for maintaining apt keyword density

Content writers actually know the value of using keywords, and hence to reap maximum benefits, sometimes they tend to replete the content with keywords. This is known as keyword stuffing or keyword spamming. A content writer should know from the very beginning that keyword spamming will not take him anywhere. Rather, Google will make sure that the content never gets the chance to rank high in the SERPs.

In order to incorporate keywords the right way, freelance content writers need to have knowledge of basic SEO techniques. According to SEO guidelines. The keyword density for content should just be about 2% to 3% of the total word count.

There should be a fine balance that every professional content writer should know how to create. If you fill the content with keywords recklessly, your content won’t do well in SERPs. On the other hand, you won’t get enough views and engagement if there are not adequate keywords.

Comments

  1. 101 DigitalFebruary 14, 2022 at 9:42 AM

    Amazing article! 101 Digital is a top Content Writing Agency that helps you create content that attracts traffic, grows your business and builds brand value etc. We offer more than 42 different kinds of writing services. For more info visit our website.

    ReplyDelete

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